03 September 2009

One of those times when you just scratch your head and say "really"?

So like most people who work long hours, I catch the headline stories in sports in various ways. Sure, I check the major websites for the headlines, but many of us know where to get the real news: PTI.



For those who are unfamiliar, PTI is short for Pardon The Interruption and is a show where two longtime journalists shout absurdly at each other as if there was a relationship between volume and the coherence of a particular view. I try to catch it on my DVR because while I may already know what tonight's pitching matchups are, PTI is great at informing me of who the next athlete to have a breakout reality tv series will be. As someone who doesn't watch reality tv, I need Michael Wilbon and Tony Kornheiser to remind me that truth really is stranger than fiction.



During today's episode, viewers learned that Tom Brady has joined the ranks of Tiger Woods and LeBron James and now has a logo - often a smart business move. Are you ready to see what the brilliant graphic designers Tom Brady hired came up with?










Like the aforementioned Lebron James, Brady was able to integrate both his initials and his number into the logo. So, you may be asking, how does a guy like Brady end up with a logo that looks like the Wal-Mart knock-off brand of the real athletic gear you really wanted when you were a kid. Trust me. I dealt with my fair share of knock-off stuff as a kid and can spot those cheesy logos in a second. And this is one of them.



So, how does Tom Brady, who without the heroics of David Tyree, would have an enviable collection of four Super Bowl rings, the guy who can pose in GQ without losing his credibility as a man's man, the guy who perfectly pulls off the stylish haven't-shaved-in-three-days stubble, the guy who's married to the stunning Gisele Bundchen, the guy who women want to be with and men want to be - how can a guy so suave come up with a logo that looks like it belongs on the shorts of an unwashed child who can't afford Nike shorts because dad spent the month's rent money on lottery tickets?



I have no answers for this riddle. Personally, I think Pam Beesly, who failed out of the Pratt Institute, could have fashioned a better logo in half the time for a fraction of the cost. But maybe I'm mixing fiction and reality with that assertion.



The bottom line is, will this embarrassingly bad logo affect Tom Brady's play? If he struggles, I'll insist it's the logo that's weighing him down, not the shoulder or the knee. But that's just me.

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